This gives you more of a chance to gain more viewers that stay longer and turn into long-term followers. Repurposing content for social media is the best way to, not only gain more visibility for your personal brand, but also for providing value to your audience. Repurposing your own content enables you to reach a wider audience, meet your existing following on their favorite apps, and strengthen your online presence. We recommend choosing one platform as your primary community and driving traffic to that community from other networks.

In general, it’s useful to start with one head piece of content, then clip it down and resize it into clips for other short-form video channels. To repurpose content, creators will need to understand the requirements and specifications for each channel plus think about how the audience on that social media platform differs from their following on other platforms. Let your content flow like water through every platform for everyone to see. If you have evergreen content, repurposing it secures its ability to live on the Internet accurately and fittingly, forever.

Start repurposing every type of content you have to reach a new audience, maintain your following, or update your friends and family. Gain more traction on your social media presence by repurposing your video content for podcast episodes, guest posts, or YouTube videos. connect with more people, and have time for the important things in your life. With Kapwing’s preset canvas sizes for social media, you get to focus on sharing more content. Until, you have to make it fit the 9:16 Instagram Story format, the 4:5 Instagram Video format, and the 16:9 format for YouTube. At first, you might not care about cropping your video to fit another app’s format. Remaking content to share on multiple feeds is not impossible, but it takes time away from you connecting with your network, creating more content, and sharing more value with your followers. Creating one video takes a whole lot of energy on its own.

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